You’ve just built an online store, or you are looking to embark on your company’s digital transformation.  And that comes with a lot of questions.

We put together this infographic to take the guesswork out of selecting the right tech stack for your business.  This details the essentials for eCommerce.  In another post we highlight our preferred tech stack for growing operations.  All of the partners listed here have been vetted through years of using their technology and seeing their product evolve to meet the demands of the ever-changing digital marketing landscape.

If you are in eCommerce, it all starts with Shopify.  Sure there are other platforms out there, but you won’t find the ease of use from competitors that Shopify offers.  And you can build a custom store that fits your brand.  Other platforms have limited theme options.  Shopify also makes it easy to integrate payments and shipping along with a free POS for anyone needing to transact in person.  There are a ton of quality 3rd party apps that make it possible to customize the functionality of your store.  And last but not least, don’t forget the almighty checkout.  Shopify offers a best in class solution, so you don’t miss out on conversions.

Next we move on to our preferred Email Service Provider - Klaviyo.  Many of you are familiar with MailChimp or similar platforms, but if you are not already on Klaviyo then it’s time to make a move!  Klaviyo is known for their cutting edge data science that allows you to personalize communications with customers.  And they have a vast library of automations, or flows, so you can easily build a series of messages to trigger based on site or purchasing behavior.  On the campaign side, you can create your own beautiful newsletter templates to keep customers engaged or informed of promotions and new product launches.  Moving your existing list and getting set up is seamless, so time to set up an account and get started!

Now Klaviyo offers SMS Marketing and for anyone that likes a one-stop shop, they can certainly go that route.  But our preferred SMS Marketing partner is Postscript.  They provide great support but more importantly their mission is focused on one thing only:  top-notch SMS marketing.  Postscript’s platform allows you to send highly personalized messages as well as blasts to your whole list when the campaign warrants it.  Don’t sleep on the power of SMS Marketing to drive engagement with your customers, and ultimately achieve your business goals.

Put your hand up if you have ever purchased a product based on stellar reviews.  I see a lot of hands up out there!  Yes, social proof is essential to getting new customers to try your product.  Okendo offers a powerful way to solicit reviews and display them on your site.  They also offer other tools that allow you to gather customer feedback and draw actionable insights.

We all appreciate privacy, but for digital marketers the loss of signal in tracking user behavior has created a major obstacle to measuring campaign effectiveness.  Since we know eCommerce is a data driven game, we had to find a solution.  And fortunately InCharge has come to the rescue.  They offer a server-side pixel that can record what is actually happening on your site (not guess like ad platforms based on modeling), and provide accurate, detailed data to make the right business decisions.  It’s a powerful tool that lets you see the customer journey and attribute your marketing efforts to sales.