Whether you are new to digital marketing or a savvy veteran, you have to admit we throw around a lot of acronyms and jargon in this field.  And with all of the data that we amass with our collection tools and the metrics that ensue, it can be hard to know what’s affecting your business.  Here is a good snapshot of the eCommerce metrics that matter.

I am a fan of breaking down complex situations into their simplest parts to get at the heart of what drives business growth.  So we put together this infographic to identify which KPIs you should be tracking to understand whether you are accomplishing your eCommerce goals.

Using basic math we can see that top line revenue is just a function of Traffic x Conversion Rate x Avg Order Value.  But you will also want to understand site activity and shopping behavior to quickly diagnose if your web property presents friction to consumers in their path to conversion.

As you grow your business, Customer Acquisition Cost is a key metric that shows whether first time transactions are profitable or not.  And for retention your Email metrics will present a clear case for how effective your Email Marketing is at retaining existing customers and building loyalty.

There you have it . . . the 7 most important eCommerce metrics.

If this info was helpful, click on over to other posts where we share infographics that detail the essential tech stack for eCommerce and our 5 pillars of digital marketing.